’s CRO Surges as It Launches World Cup NFTs With Coca-Cola

“This year’s FIFA World Cup will be the first to leverage Web3 technology,” Steven Kalifowitz, chief marketing officer at, said in the release. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”

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